What fem-tech can learn from delivery apps
Fem-tech and delivery apps have a surprisingly insightful resemblance. Why? First screen experience. It sells, promotes, engages. Super-apping. Since 2020 both fem-tech and delivery apps try to build-in several business verticals in one app hence lock the user in their service and never switch to the competitor. E-commerce. Fem-tech doesn't rely on subscriptions any more.